UX & Product Designer

Jaya Cinemas

Movie ticketing app for older adults in town

Even the most digitally savvy person will eventually experience a decline in the speed of thinking, eyesight, and other aspects that can impact the ability to use a digital product. This user segment is expanding, and we all hope to be a part of it someday.

Research

User Interviews

Older adults do pay bills, and recharge their phones online
One Calls their son or daughter to make payments at offline shops
Few have a hard time navigating new interfaces

Competitor Analysis

During this phase, I examined the commonly used design patterns currently in the market. Aimed to understand their strengths and weaknesses

Cancellations with no refunds
Failed booking but no refund
Hard to access customer care

Analysis

User Journey Mapping

Pain Points from user journey mapping

Red dots depict the pain points in the current user journey. Green notes are possible solutions.

Design Phase

User Persona

Information Architecture

User flow

Low fid wireframes and usability testing

I moderated the usability testing of this prototype with four adults and one youngster.

These were the insights

They asked where this theater was located. So location signifier should be present
Filter elements on the homepage were a bit confusing, look for better filter examples
Selecting seats should met with an indication of price as well
Include assurance in payment and ticket confirmation screens. Provide Better CTA
Important to show after ticketing practices

These were the insights

They asked where this theater was located. So location signifier should be present
Filter elements on the homepage were a bit confusing, look for better filter examples
Selecting seats should met with an indication of price as well
Include assurance in payment and ticket confirmation screens. Provide Better CTA
Important to show after ticketing practices

High fidelity screens

Emphasis on Reducing cognitive load

Home Screen

Location dropdown
Emphasizing the nearest locality of the user.

Scrollable carousel
Using a carousel to emphasize successfully running movies. - Reducing the need to search.

Horizontal Cards
Large Visuals, Ease of scanning, and vertical scrolling limit the cognitive load.

Search

Using familiar design patterns to reduce cognitive load.
Search icon, integrating Google’s voice-to-text feature enhancing accessibility

Seat Selection

Ensuring transparency

Copy indicating the respective screen the user is in.
Booking summary
Price breaks up as they select seats

The Payment Process

Clear instructions on each part of the payment process.
Clear success state
Clear UI of the ticket with necessary details
Easy navigation to the ticket section and home.

Introducing to them where they can find their tickets after booking.

Clear instructions on each part of the payment process.
Clear success state
Clear UI of the ticket with necessary details
Easy navigation to the ticket section and home.

Introducing to them where they can find their tickets after booking.

Edge Cases

Payment failures

Usage of direct copy. Ensuring the user understands the reasons behind the payment failure and tries better.

Show Listings

Following the existing design pattern, providing tabular navigation ensures all sufficient details of the movie can be viewed without switching screens.

✨Thank you

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